glossy ad

Relax with panache in our award-winning Heathrow Clubhouse. Enjoy a gourmet meal in The Brasserie or a bespoke cocktail at the bar, then spruce yourself up in our Bumble and bumble hair salon. There's even a library and free Wi-Fi for those last minute emails. And when it's time to fly, put your feet up and your head down in one of the longest fully flat beds in the sky. Oh, the joie de flying Upper CLass. Discover more at viginatlantic.com/experience
Your airline's either got it or it hasn't.

From: Ryan Holmes
Date: 2011/4/1
Subject: HootSuite Pivot - CONFIDENTIAL & INTERNAL

Board, Investors and Friends,

Things have been going really well at HootSuite for the last while, but after watching the massive growth of Zynga and the likes, I've been thinking a lot about if we are in the right business? Building on top of third party platforms can be challenging, and the team and I want a change. I know that this will come as a surprise, but as of today we're pivoting business models with the launch of Happy Owls (screenshot and link to private beta below). This game is really addictive and I think we stand a great shot of making an even bigger splash in a really fun market.

As always I appreciate your support, and please keep confidential until our public announcement on Monday.

Ryan
______________________________
Ryan Holmes, CEO
HootSuite - Social Media Dashboard

http://hootsuite.com/happy-owls

Sent to info@xxxx.xx: unsubscribe | update profile | forward to a friend

From: Ryan Holmes
Date: 2011/4/1
Subject: Re: HootSuite Pivot - CONFIDENTIAL & INTERNAL

The prior email entitled HootSuite Pivot was sent to you in error. It was intended to be sent only to our Board, Investors and Advisors and is highly confidential. Please delete and ignore.

Thanks for using HootSuite, and have a great day!

Ryan

______________________________
Ryan Holmes, CEO
HootSuite - Social Media Dashboard

Sent to info@xxxx.xx: unsubscribe | update profile | forward to a friend

Click here to view the embedded video.

Fiat 500 ad in London's Metro

Meat Fiat 500 with its new "Yes, of course" jingle, what else? Pretty like this blog's domain name. Smart, isn't it?

The full paper ad text goes as follows:

Fiat 500 1,2 Pop
On the Road Price £9,465 Optional Final Payment (inc option fee of £285) £4,010
Deposit £1,419 Total Amount Payable £10,433
Balance Financed £8,046 Excess Mileage Charge over 10,000 p.a. 6p per mile
36 Monthly Payments £139 TYPICAL 5.3% APR

WHATEVER IT IS YOU'RE AFTER, THERE'S A FIAT SOO FOR EVERYONE.
fiat.co.uk

Fiat, the car brand with the lowest average C02 emissions in Europe? Fuel consumption figures for the Fiat 500 1.2 Pop mpg (1/100km) and CO2 emissions: Urban 49.6 (5.7), Extra Urban 65.7
(4.3), and Combined 58.9 (4.8). CO2 emissions 113 g/km. Terms & Conditions apply. Retail customers only. Not available in conjunction with any other offer. With Fiat i-Deal you have the option to return the vehicle and not pay the final payment, subject to the vehicle not having exceeded an agreed annual mileage (10,000 in this example) and being in good condition. Offer subject to status. A guarantee or indemnity may be required. Fiat Financial Services, PO Box 108, Leeds LS27 OWU. At participating dealers only. For details contact 00800 3428 0000. Offer ends 30th September 2010. Prices correct at time of printing. Offer may be varied and withdrawn at any time. Subject to availability."Source: JATO Dynamics. Based on Volume-weighted average CO2 emissions g/km amongst Europe's top 25 selling brands during the year 2009.

Official campaign logo

We discussed "business friendly BAHRAIN" on our ".LY of course!" a while ago. This campaign is massive and certanly cannot go unnoticed.

However, considering all recent scandals, the timing of this ad with Blackberry could not be any better:

{click on the image to zoom in}

Fact: Bahrain has the most liberal telecoms market in the Gulf.

The Gulf's most open economy has always been a high-speed broadband connection ahead of the rest, whichever device you're using. Find out more at Bahrain.com

In any case, they were silly enough not to secure bestupid.com

Single-serving sites are web sites comprised of a single page with a dedicated domain name and do only one thing. Chief Scientist Yatta explains.

You can find links to the sites mentioned in this report on the Internet Meme Database: knowyourmeme.com

On 2nd of September 2009, Sony Corporation announced "make.believe", a new group-wide brand message that was supposed to unite Sony's communication initiatives across electronics, games, movies, music, mobile phones and network services. The introduction of "make.believe" symbolised Sony's spirit of creativity and innovation and marked the first time the Company had introduced a unified brand message encompassing both entertainment and electronics. It is a clear get away from like.no.other, though SONY's love for "dotted" jingles prevails.

The campaign is accompanied now with the video trailer consolidating company's versatile products:

"Believe" represents Sony's ideas and ideals - the ability to think, imagine and dream - while "make" signifies the Company's unique ability to turn these ideas into reality. The "dot" is where inspiration meets creativity and creativity meets reality, and symbolizes Sony's role in bringing imagination to reality. "make.believe" will manifest itself through the introduction of breakthrough products, game-changing technologies, compelling new content and new network services that deliver unparalleled user experiences.