An informative article by Brands-and-Jingles about how Danone, Nestlé et al eun their bottled water campaigns and what can be improved:
http://Dot-Ly.Of-Cour.se/2009/04/27/naturally/
Jingly link: http://whatel.se/~RAt$1U
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More interesting are edible advertisements as posted in “Trading licks” in The Economist: http://www.economist.com/business/PrinterFriendly.cfm?story_id=13446612