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PromoMadrid agency is pushing hard to attract more investments into the city by emphasising that "Spain ranks sixth among OECD counties most invested by foreign companies". True, it was. The question is why do they need more? To waste more? No thank you very much.
On top of this, "MAD-RID" jingle badly suits the English audience as both "mad" and "rid" do not build a strong brand indeed. What a failed campaign, a good example for the business school though.
Jingly link: http://whatel.se/~mEa1$23
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