Surprise, surprise, looks like Philips really liked this blogging portal and decided to borrow the idea when on 23 of April 2009 it officially launched its new advertising campaign "Philips of course".
Although, Philips needs to work better on the search engine optimisation: the official web page does not appear in the first 10 results in the popular online search site. The first in the Google ranking is "Philips of Course (PoC)" blog also hosted on this portal.
While Philips may tackle well various technical aspects, its marketing is still a long mile behind the industry leaders.
Jingly link: http://whatel.se/~eue2$1W