As social networking is inseparable part of the life of those between 12 and 42, a good presentation found on Mashable provides good insights into this marketing niche:
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A good article on the subject: http://bbh-labs.com/a-perfect-storm-the-social-web-storytellers-and-brands
Here is a good video with lots of stats:
“Social Media in the UK 2010”
http://www.youtube.com/watch?v=YZHSZY8S9mA
Social Media Revolution 2 (Refreshed):
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng