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Lessons from re.acciona.com

RE_ advertisement (part one)

RE_ advertisement (part one) {click to zoom in}

Re_ acciona brand and re.acciona.com domain name may be not the best of their class, however, they both serve as good proof that on their quest to attract the customers marketeers are once again opening new dimensions.

The tag line goes like:

Re_ is a commitment. To supplying water, energy and infrastructure for a sustainable future. It is an attitude.That of 35'000 people in 35 countries who believe innovation is the only way to advance and contribute to everyone's progress.

But Re_ is above all an invitation. To start doing the thousands of things we need to do together. And to do so now.

If you want to know what we are doing, visit re.acciona.com

RE_ advertisement (part two)

RE_ advertisement (part two) {click to zoom in}

Apparent.ly, a boring .com is not enough any more these days. You need to impress, say "my.web.its.me".

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Jingly link: http://whatel.se/~vMO1$27

Posted in Articles, Lessons.

2 Responses

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  1. Marko said

    With near.ly 10k fans on Facebook, the advertisement sure.ly pays off!

    Source: http://www.facebook.com/pages/Re_/166490098476

Continuing the Discussion

  1. .ME of course « Re***.me linked to this post on December 11, 2009

    […] A recent article on re.acciona.com, a Spanish green initiative, talks about marketeers opening new frontiers in advertisement. New attractive slogans, not just boring .coms, impress and bring you new customers, at least their attention to start with. […]

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