Even without domain names, dotted brands are en vogue these days. The Economist makes use of all possible .views sections: art.view, asia.view, business.view, europe.view, green.view, tech.view, you name it.
While trotting Ukraine our colleagues found two local emerging brands, though we need to acknowledge their high potential considering proper marketing campaigns, - they can easily go worldwide.
One is "ice.t" developed by sandmartindesign:
Another one is Tuborg beer's campaign "Відео.FUN.І.Я" ("Video.FUN.and.Me"):
Jingly link: http://whatel.se/~lz4$2B