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April Fool by HootSuite

At first it came just as another spam from a competitor. Then as HootSuite's April Fool. In fact - it is one of the worth mailings ever sent.

From: Ryan Holmes
Date: 2011/4/1
Subject: HootSuite Pivot - CONFIDENTIAL & INTERNAL

Board, Investors and Friends,

Things have been going really well at HootSuite for the last while, but after watching the massive growth of Zynga and the likes, I've been thinking a lot about if we are in the right business? Building on top of third party platforms can be challenging, and the team and I want a change. I know that this will come as a surprise, but as of today we're pivoting business models with the launch of Happy Owls (screenshot and link to private beta below). This game is really addictive and I think we stand a great shot of making an even bigger splash in a really fun market.

As always I appreciate your support, and please keep confidential until our public announcement on Monday.

Ryan Holmes, CEO
HootSuite - Social Media Dashboard

Sent to info@xxxx.xx: unsubscribe | update profile | forward to a friend


Posted in Jokes, Lessons.

Google – Display Ads – WATCH THIS SPACE.

Are you ads performing well enough? Google challenges you to always go for more:

YouTube Preview Image

Posted in Videos.

Fiat 500 – Yes, of course!

Fiat 500 ad in London's Metro

Meat Fiat 500 with its new "Yes, of course" jingle, what else? Pretty like this blog's domain name. Smart, isn't it?


Posted in Articles. Tagged with .

Ad: Blackberry @ Bahrain

Business in Gulf? Abu Dhabi? Dubai? ... forget them. It is now Bahrain.

Official campaign logo

Official campaign logo

We discussed "business friendly BAHRAIN" on our ".LY of course!" a while ago. This campaign is massive and certanly cannot go unnoticed.

However, considering all recent scandals, the timing of this ad with Blackberry could not be any better:

{click on the image to zoom in}

Fact: Bahrain has the most liberal telecoms market in the Gulf.

The Gulf's most open economy has always been a high-speed broadband connection ahead of the rest, whichever device you're using. Find out more at

Posted in Lessons.

Diesel – Be Stupid

Trully, the most stupid advertisement campaign of this year. By Diesel of course, "be stupid":

In any case, they were silly enough not to secure

Posted in Lessons, Photos.