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Lessons from re.acciona.com

RE_ advertisement (part one)

RE_ advertisement (part one) {click to zoom in}

Re_ acciona brand and re.acciona.com domain name may be not the best of their class, however, they both serve as good proof that on their quest to attract the customers marketeers are once again opening new dimensions.

The tag line goes like:

Re_ is a commitment. To supplying water, energy and infrastructure for a sustainable future. It is an attitude.That of 35′000 people in 35 countries who believe innovation is the only way to advance and contribute to everyone’s progress.

But Re_ is above all an invitation. To start doing the thousands of things we need to do together. And to do so now.

If you want to know what we are doing, visit re.acciona.com

RE_ advertisement (part two)

RE_ advertisement (part two) {click to zoom in}

Apparent.ly, a boring .com is not enough any more these days. You need to impress, say “my.web.its.me“.

Posted in Articles, Lessons.

By Marko
December 11, 2009

2 comments

MADRid

PromoMadrid logo

PromoMadrid logo

PromoMadrid agency is pushing hard to attract more investments into the city by emphasising that “Spain ranks sixth among OECD counties most invested by foreign companies”. True, it was. The question is why do they need more? To waste more? No thank you very much.

On top of this, “MAD-RID” jingle badly suits the English audience as both “mad” and “rid” do not build a strong brand indeed. What a failed campaign, a good example for the business school though.

Posted in Articles, Lessons.

By Marko
December 1, 2009

No comments

What the F**K is Social Media: One Year Later

As social networking is inseparable part of the life of those between 12 and 42, a good presentation found on Mashable provides good insights into this marketing niche:

View more documents from Marta Kagan.

Posted in Articles.

By Marko
August 3, 2009

1 comment

Press-release: One Year of .ME: 2009 – white paper “ME” branded names for marketeers

One Year of .ME: 2009 – white paper “ME” branded names for marketeers

17 July 2009 by Brands-and-Jingles

To celebrate one year of official live launch of .me domains, Brands-and-Jingles has issued a white paper on how “me”-branded names are used in marketing. In its effort the advertising agency wants to congratulate .me registry team, registrars, the developers and Internet users with another important milestone of jingling online marketing and wish the one year old baby many happy returns.

The document summarises the first year of .me as well as provides exhaustive overview of “me” advertising with numerous examples.

“In less than a year .ME became more popular than .asia, .jobs, .coop, .aero, .int, .mil, .museum, .name, .pro, .tel, .travel, and other 200 country code top-level domains” – notes the document.

Word “me” can be found on every fourth web page. It is used by thousand of companies for their brands and marketing campaigns to steer the consumers into buying their products. Apple’s “Mobile Me”, Microsoft’s “It all about me”, famous British “Model.Me” beauty brand, “23andMe” developed by Anne Wojcicki, the wife of Sergey Brin, – the list is practically endless.

Not only .me web sites are novel and easy to remember, they also attract many online customers: notify.me – helps its users managing real-time updates, youand.me – a top dating site with fastest growth in 2009, picfor.me – new popular photo sharing site, dressup.me – games for girls, etcetera.

Everyone can download a free PDF copy of this report on:

http://Brands-and-Jingles.com/articles/#dot-me

.ME users all over the globe are encouraged to use this material in their promotion, forward it to their colleagues and clients, and reuse it for their advertisements too.

Brands-and-Jingles team is open to comments and suggestions that can be published on its blog at http://Dot-Me.Of-Cour.se/

About Brands-and-Jingles:

Founded in 2008 Brands-and-Jingles is an advertisement agency sponsored by MAKTIG Venture Capital. Its international team in the United Kingdom, the Netherlands and Ukraine creates and develops jingles that intensify brands online as well as in the real world. For more information, visit Brands-and-Jingles.com.

Media Inquiries:

Mark Kychma
Brands-and-Jingles
Tel: +44 79 2016 2000
Email: Press@Brands-and-Jingles.com

Posted in Press-releases. Tagged with .

By Marko
July 16, 2009

2 comments

The power of wind

Wind power, despite being uneconomical and unsustainable, creates good awareness. Time ago we featured Vestas for their flashy ads.

Now EPURON has released a new, deep and philosophical, yet a bit sentimental, two-minute video:

[kml_flashembed movie="http://www.youtube.com/v/6IjUkNmUcHc" width="425" height="350" wmode="transparent" /]

Spoken with French accent of Quasimodo:

I think I was always misunderstood

People just didn’t seem to like me

I think I know them, I got in their nose

I don’t know why

But just the way it was

Yeah

Maybe I was too intense

Maybe I am just too strong

I don’t know

I real.ly cannot say

Yeah

It was lone.ly, real.ly lone.ly

But you, you get used to it after a while

And then, one day, everything changed
Somebody final.ly accepted me for what I am

Since I landed in this job life is complete.ly different

I final.ly feel useful, good at something

The Wind.

Let’s put his energy to good use.

EPURON – Investing in wind energy

In association with the German ministry for the environment

Final.ly German marketeers did learn the lesson from the French.

Posted in Videos. Tagged with .

By Marko
July 2, 2009

1 comment