Marketing buzz etc
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PromoMadrid agency is pushing hard to attract more investments into the city by emphasising that "Spain ranks sixth among OECD counties most invested by foreign companies". True, it was. The question is why do they need more? To waste more? No thank you very much.
On top of this, "MAD-RID" jingle badly suits the English audience as both "mad" and "rid" do not build a strong brand indeed. What a failed campaign, a good example for the business school though.
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As social networking is inseparable part of the life of those between 12 and 42, a good presentation found on Mashable provides good insights into this marketing niche:
Posted in Articles.
17 July 2009 by Brands-and-Jingles
To celebrate one year of official live launch of .me domains, Brands-and-Jingles has issued a white paper on how “me”-branded names are used in marketing. In its effort the advertising agency wants to congratulate .me registry team, registrars, the developers and Internet users with another important milestone of jingling online marketing and wish the one year old baby many happy returns.
The document summarises the first year of .me as well as provides exhaustive overview of “me” advertising with numerous examples.
“In less than a year .ME became more popular than .asia, .jobs, .coop, .aero, .int, .mil, .museum, .name, .pro, .tel, .travel, and other 200 country code top-level domains” – notes the document.
Word “me” can be found on every fourth web page. It is used by thousand of companies for their brands and marketing campaigns to steer the consumers into buying their products. Apple’s “Mobile Me”, Microsoft’s “It all about me”, famous British “Model.Me” beauty brand, “23andMe” developed by Anne Wojcicki, the wife of Sergey Brin, – the list is practically endless.
Not only .me web sites are novel and easy to remember, they also attract many online customers: notify.me – helps its users managing real-time updates, youand.me – a top dating site with fastest growth in 2009, picfor.me – new popular photo sharing site, dressup.me – games for girls, etcetera.
Everyone can download a free PDF copy of this report on:
http://Brands-and-Jingles.com/articles/#dot-me
.ME users all over the globe are encouraged to use this material in their promotion, forward it to their colleagues and clients, and reuse it for their advertisements too.
Brands-and-Jingles team is open to comments and suggestions that can be published on its blog at http://Dot-Me.Of-Cour.se/
About Brands-and-Jingles:
Founded in 2008 Brands-and-Jingles is an advertisement agency sponsored by MAKTIG Venture Capital. Its international team in the United Kingdom, the Netherlands and Ukraine creates and develops jingles that intensify brands online as well as in the real world. For more information, visit Brands-and-Jingles.com.
Media Inquiries:
Mark Kychma
Brands-and-Jingles
Tel: +44 79 2016 2000
Email: Press@Brands-and-Jingles.com
Posted in Press-releases.
Wind power, despite being uneconomical and unsustainable, creates good awareness. Time ago we featured Vestas for their flashy ads.
Now EPURON has released a new, deep and philosophical, yet a bit sentimental, two-minute video:
Please enable Javascript and Flash to view this Flash video.
Spoken with French accent of Quasimodo:
I think I was always misunderstood
People just didn't seem to like me
I think I know them, I got in their nose
I don't know why
But just the way it was
Yeah
Maybe I was too intense
Maybe I am just too strong
I don't know
I real.ly cannot say
Yeah
It was lone.ly, real.ly lone.ly
But you, you get used to it after a while
And then, one day, everything changed
Somebody final.ly accepted me for what I amSince I landed in this job life is complete.ly different
I final.ly feel useful, good at something
The Wind.
Let's put his energy to good use.
EPURON - Investing in wind energy
In association with the German ministry for the environment
Final.ly German marketeers did learn the lesson from the French.
Posted in Videos.
Advertised in The Economist et al. A fine French advertising - well done Renault. Germany : France - 0 : 1.
{click on the picture to enlarge}
Full text goes as follows:
WE DON'T SAY OUR CARS ARE AS RELIABLE AS GERMAN ONES. THE GERMANS DO.
The Renault Clio was ranked Number 1 for reliability in its class (0 to 50,000 km) by the German certification body DEKRA* (results for 2008).
As for the Renault Laguna, ADAC placed it 2nd equal for reliability with the Audi A4 and the Mercedes C-Class** (results for 2008).
They also ranked both the Modus and the Clio as "excellent" in the category of reliability and breakdowns (results for 2008), while the Renault Scenic became the first people carrier to beat the Volkswagen Touran (results for 2008).
These results are a testament to Renault's commitment to both product and service quality, a major strategic focal point as defined by the company's President in the Contract 2009.
Sources: * Dekra Mangelreport 2009, ** Rapport Adac Motorwelt 5/2009.
It's time to change. - www.renault.co.uk
ADAC > DEKRA > RENAULT
Posted in Articles.
.ME of course! .LY of course!
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